Always and especially

In the Introduction of each* O'Connor's book (the products made by Jones McClure Publishing, my oft-employer), the following text appears above the lists of JMP staff who work on the books:

RESEARCH & VERIFICATION As always, the editorial staff of Jones McClure worked especially hard in ensuring the accuracy of this publication both for substantive citation to the law and for precision of the layout and page design. The persons who worked on this edition of O'Connor's Employment Codes Plus are listed below.

Is it conceptually coherent for us to always work especially hard? We work hard... but only especially hard about half the time. *Books other than the Employment Code book vary in bold italic text.