Thursday, February 12, 2004

Greatness in Advertising

Two pieces of self-promotion have impressed me recently: (1) I was browsing in that book store on Thayer Street, and I read the description on the back of the cover for a novel called "Jennifer Government." Following is the description, quoted in its entirety:
Taxation has been abolished, the government has been privatized, and employees take the surname of the company they work for. It's a brave new corporate world, but you don't want to be caught without a platinum credit card--as lowly Merchandising Officer Hack Nike is about to find out. Trapped into building street cred for a new line of $2500 sneakers by shooting customers, Hack attracts the barcode-tattooed eye of the legendary Jennifer Government. A stressed-out single mom, corporate watchdog, and government agent who has to rustle up funding before she's allowed to fight crime, Jennifer Government is holding a closing down sale--and everything must go. A wickedly satirical and outrageous thriller about globalization and marketing hype, Jennifer Government is the best novel in the world ever.
I almost bought it, but didn't. It does sound good, though. If the description was accurate, then it's probably very, very good. (2) I auditioned this evening for a student-written Brown musical entitled The Best Brown Musical Ever: The Musical. It reminds me a very good deal of Pre-Med: The Musical, the student musical I was involved in my freshman year at Rice.

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